Multimedia Power, Research
Media The Invisible Power
This book reveals that our era rests upon a massive paradox. On the one hand, it is an age of dazzling breakthroughs in communication and information technologies. Communication so intertwined with the economy and culture that our times have been dubbed the Information Age. Sitting high atop this golden web are handful of enormous media firms exceeding by factor of 10 the size of the largest media firms of just fifteen years earlier that have established global empires and generated massive riches providing news and entertainment to the peoples of the world Independent of government control, this commercial media juggernaut provides a bounty of choices unimaginable a generation or two ago. And it is finding a welcoming audience.
On the other hand, our era is increasingly depoliticized; traditional notions of civic and political involvement have shriveled. Elementary understanding of social and political affairs has declined.
Indian Media Group à registered society, has been formed with the dual objective of taking up relevant issues affecting Media sector with the Government & Regulatory Authorities and also to continuously monitor various developments in the Media sector so as to act as an interface between Indian Media and the Government / Regulator on various strategic issues in the National interest. It is with this vision that an institutionalized effort is being made through the Indian Media Group to find new strategies, identify and resolve the problems impending forward march of the Indian Media and help create conditions which would put it on fast growth track.SKU: JPPAT97912