18 Immutable Laws of Corporate Reputation - BookheBook: A legendary online store for books
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18 Immutable Laws of Corporate Reputation

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177 in stock


296.00 395.00

177 in stock

Ron Alsop, a veteran journalist, recounts many stories from well-known companies like Starbucks, McDonalds and Coca-Cola in this insightful study on the vital aspect of business: corporate reputation. This book explains how reputation can impact business performance and shows you how to manage it. Alsop offers 18 laws that are based on years of experience and cover every aspect of corporate image. He teaches you how to identify and control the most dangerous threats to your company, use the Internet to manage perceptions, and strike the best balance between gratuitous publicity, spreading good word, and allowing for free publicity. This book is ideal for business executives as well as anyone who wants to learn more about the companies they deal or the products they purchase.

SKU: VIVA0749443337 Category:

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