Outdoor Advertisement & Consumer Psyche An Ampirical Approach
The book presents a comprehensive coverage of the subject with examples from the Indian scenario. The book stresses on major advertising mecums in this country. It offers the local or national advertiser a powerful lexible, and convenient method of selling has good or service to the public at a profit, and it formas fundamental part of the mal selling plans of thousands of advertisers, large and small, in all sections of the country. Advertising is just one of many types of information employed by consumers that may ultimately shape their wants, attitudes. predispositions, and purchase of particular product. These alternative sources of information include conversations with friends about products and institutions and visits to stores to name but a few Regardless of how well- designed and how appropriate a particular advertisement is its success in continuously dependent upon whether it is transmitted through the best media, given a particular target market. part Advertising must reach a particular audience in order to be elective. It cannot communicate to unless someone has a chance to read it, view it or hear it. Because advertising is aimed at large at audiences and is forced to use mass media, it is a form communication that is usually far more complex than personal communication. With its clear style and systematic approach, this book should be extremely useful for research scholars, managerial practitioners at any organizational level who are responsible for a unction, department, or set of responsibility.
₹ 179 ₹189
189
| Pages : | 153 |
| Made In : | India |
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